pro
Léo Bourson
Brand Identity/ Artistic Direction/ Fashion Design/ Printing
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Staff merch people actually want to wear.
Super Bock Staff Collection. From Idea to production.
A commissioned staff collection for Super Bock: hoodie, t-shirt, and cap. I handled the illustration, graphic design, and art direction, drawing on the brand's Portuguese heritage to...
Designed. Printed live. In-store.
Arc'teryx La Madeleine Anniversary.
Research and graphic design for Arc'teryx La Madeleine store in Paris. Taking inspiration in natural phenomenon and outdoor experiences to translate Arc'teryx's core values.
I took care of the design of the...
A one-of-a-kind tee for a one-of-a-kind record store.
A-One Records, Paris.
For their 3rd anniversary, A-One Records asked me to design a special graphic tee, with a custom logo and typeface. During the anniversary events, I live-printed the design onto customers' t-shirts.
Designed. Printed live. In-store.
Arc'teryx La Madeleine Anniversary.
Research and graphic design for Arc'teryx La Madeleine store in Paris. Taking inspiration in natural phenomenon and outdoor experiences to translate Arc'teryx's core values.
I took care of the design of the...
Two brands. One jacket.
Wasted Paris × Halfpipe Records.
From concept to final piece: logo and jacket design, plus a custom typeface for the back. The goal was to blend two identities into one coherent piece.
The two brands has definitely a lot in common, and one is the sense of...
