Laura Lewczyk Sultan

The Variable logo design process went in many directions before we arrived at the final version. The initial brand name was different and the team had done some early design exploration through AI. I began by expanding on their present vision, but the more we reviewed that...

Variable is an AI-powered platform for teachers. I worked closely with the founders to build a brand identity that balanced innovation and playfulness. The Variable team had a strong vision for the brand’s personality, but defining its visual direction required extensive...

In a previous role at an interior design firm, I was the only marketing employee. I was busy functioning as the graphic designer, presentation designer, marketing coordinator, and social media manager. My goal was to increase our social media engagement, so I had the idea to add...

After the client selected the initial typeface pairing concept for the AfterGlow Skin by Carli logo, we dove a bit deeper into customization for a unique result. I leaned into the soft, organic brand aesthetic and transformed the G and K characters with gentle curves. I wanted...