After the client selected the initial typeface pairing concept for the AfterGlow Skin by Carli lo...

After the client selected the initial typeface pairing concept for the AfterGlow Skin by Carli lo...After the client selected the initial typeface pairing concept for the AfterGlow Skin by Carli lo...

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Laura Lewczyk Sultan

pro

• Aug 10

After the client selected the initial typeface pairing concept for the AfterGlow Skin by Carli logo, we dove a bit deeper into customization for a unique result. I leaned into the soft, organic brand aesthetic and transformed the G and K characters with gentle curves. I wanted to add a graphic element that could be used in various ways to tie the brand together and allude to glow/sun/moon. The circle element emphasizes the word “glow” while anchoring the two lines of logo text together.

Completed work

Logo Design Animation Brand Design Adobe Illustrator

Daniel G Bright

max

• Sep 15

Marigold is a one day concept for envato's human by design challenge. i set the direction in real photography first then generated against that standard.

Brand Design Logo Design Figma

Alaa

• Sep 15

Such a striking summer palette! The yellow hues completely steal the show.

Yana Tereshchenko

pro

• Sep 15

Client’s choice vs. Designer’s choice 👀

I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.

These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.

The interesting part? My client chose Concept 1. I chose Concept 2.

Now I’m curious what other creatives think.

Which direction would you choose — 1 or 2? And why?

Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.

Brand Design

21 voted

44%

27 voted

56%

48 votes

Closed

Asif Aleem

pro

• Sep 17

Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.