After the client selected the initial typeface pairing concept for the AfterGlow Skin by Carli logo, we dove a bit deeper into customization for a unique result. I leaned into the soft, organic brand aesthetic and transformed the G and K characters with gentle curves. I wanted to add a graphic element that could be used in various ways to tie the brand together and allude to glow/sun/moon. The circle element emphasizes the word “glow” while anchoring the two lines of logo text together.