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Variable is an AI-powered platform for teachers. I worked closely with the founders to build a brand identity that balanced innovation and playfulness. The Variable team had a strong vision for the brand’s personality, but defining its visual direction required extensive collaboration, including discovery sessions, a company name change, custom typography exploration, and numerous concept iterations. The completed logo includes a custom handwritten wordmark paired with a playful geometric element inspired by early education.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A few more pieces from my work on Sync’s identity.
The idea was to give this Greek car rental brand enough polish to sit next to the big names, with a personality of its own.
The pink was already there. I gave it more space and paired it with bold Greek typography and a frame inspired by a car’s side mirror.
Here’s a closer look at how it works across the layouts.
“We started with just a name and some vague ideas. They left us with a brand.” That’s how our client described their experience working with us on The Growth Fit.
There was no existing identity to refine. Our job was to take an early-stage idea, understand what the brand needed to stand for, and turn it into a visual system with enough clarity and character to grow with the business.
That meant exploring, challenging our own decisions, and going back to the drawing board when something wasn’t landing well. The result was a system built around one central idea: the right fit, carried consistently through the identity, motion and brand touchpoints.
The complete project is live. If you’d like to see how the idea developed into the full identity system, you can explore the case study here: The Growth Fit
I love the colors!
Logo Design and Brand identity design for pilates studio SILHOUETTE
Silhouette is a Pilates studio built around movement, balance and self-care.
We create a calm and welcoming environment where every movement is intentional, helping our clients feel stronger, more confident and connected to their bodies.🔥
Our mission is to make mindful movement a natural part of everyday life.
The visual system feels especially cohesive—the restrained palette and movement-led imagery make the brand feel calm, premium, and active.