When KEMETIC SERVICES, LLC came to me, they didn't just want a flyer that says, "we're hiring." They wanted one that makes people FEEL why this job matters.
So I didn't design a job ad. I designed a human moment.
I don't design thumbnails. I design scroll-stoppers.
This thumbnail was built to do one thing make someone stop and click.
The topic is heavy, debt, economy, Wall Street, so the visual had to hit instantly. I used the red "THEY LIE" blindfold to create controversy and emotion. The...