I turned a simple snack into a craving. Choosen Original Egg Roll. People don't buy snacks with t...I turned a simple snack into a craving. Choosen Original Egg Roll. People don't buy snacks with t...
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I turned a simple snack into a craving. Choosen Original Egg Roll.
People don't buy snacks with their eyes closed. They buy with craving.
For Choosen Original Egg Roll, the brief was clear — make it look crispy, crunchy, delicious and unforgettable on the shelf. So I built a story around the crunch itself.
The top half is bold city energy with deep orange that pops on any supermarket shelf. The bottom half is pure indulgence, a splash of milk for creaminess and freshness, stacked golden egg rolls that look so crispy you can almost hear them, and the sliced purple yam that tells you instantly this is not your regular flavor, this is original.
I added small details that sell, the Original Foods Industry seal for trust, the small serving shot with dip for appetite, and the tagline at the bottom, YOUR CRUNCH. YOUR CHOICE. It is personal. It makes the buyer feel like this snack was made for their moment.
This is packaging design that does not just sit, it sells.
If you have a food product, snack, or consumer brand that needs to stand out and get picked up, let's create your bestseller packaging.
DM me "CRUNCH" to get your own product packaging that converts.
A little more about the inspiration behind Tindara.
I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.
For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.
For me, these references are what give the project its character and sense of place.