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I turned a simple snack into a craving. Choosen Original Egg Roll.
People don't buy snacks with their eyes closed. They buy with craving.
For Choosen Original Egg Roll, the brief was clear — make it look crispy, crunchy, delicious and unforgettable on the shelf. So I built a story around the crunch itself.
The top half is bold city energy with deep orange that pops on any supermarket shelf. The bottom half is pure indulgence, a splash of milk for creaminess and freshness, stacked golden egg rolls that look so crispy you can almost hear them, and the sliced purple yam that tells you instantly this is not your regular flavor, this is original.
I added small details that sell, the Original Foods Industry seal for trust, the small serving shot with dip for appetite, and the tagline at the bottom, YOUR CRUNCH. YOUR CHOICE. It is personal. It makes the buyer feel like this snack was made for their moment.
This is packaging design that does not just sit, it sells.
If you have a food product, snack, or consumer brand that needs to stand out and get picked up, let's create your bestseller packaging.
DM me "CRUNCH" to get your own product packaging that converts.
#PackagingDesign #FoodPackaging #SnackPackaging #EggRollDesign #ProductPackaging #PouchDesign #ChoosenOriginal #FoodBranding #PackagingDesigner #GraphicDesigner #BrandDesigner #DesignThatSells
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Nocturne is a self-initiated fragrance house I built from the ground up, treated with the same process I'd bring to any client: strategy first, then design.
The brief was familiar: a fragrance inspired by the city after dark. Most fragrance branding solves that with common approaches such as moonlight, mystery, or gold foil details. I wanted to solve it with something more specific: what does after dark actually look like in an urban environment? Concrete, streetlight, wet pavement, the quiet stretch between one train and the next.
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The case study covers the strategy behind Nocturne, not just the finished system: positioning, personality, the reasoning behind each material and typography choice, and how those decisions translated into the bottle, packaging, and campaign work.
I'd love to hear what you think, especially if you enjoy seeing the thinking behind a visual identity as much as the final result.
Good Work!