Kaleab Eshetu

remembered a scoping call i had last year, they were raisingthey came to me to redesign their site

biggest problem… it had everything and i mean everything

about, features, product, … you name it they had it

don’t get me wrong, none of those pages were inherently wrong. it’s just...

i can code. i just don’t want to. and somehow we’re still fixing design → code with more prompts, more mcp, and more handoff. i think the canvas and the ide need to have a baby. wrote about what that could look like 👇🏾

about 2 years ago, i redesigned Impirica's website. at the time, 65% of their visitors were already coming from mobile. but the site wasn’t really designed for them. the team had been handling the website themselves for a while, and you could tell. the visuals needed work,...

it always starts with pen and paper…

unless you’ve convinced yourself a wildly overindulgent e-ink tablet is a business expense

happy friday ppl 🥲