Kaleab Eshetu

Wrapped up a B2B product design project a while back. It's a unified platform that turns fragmented tour finances into a structured system. Every expense, payment, and report is tracked in context. Check it out

Startups are hard. They have a 90% failure rate. Arguably, the 0→1 phase is where most startups die. If you’re in this phase, this might save you a few painful lessons. Short, practical takeaways from half a decade of designing and shipping digital products for startups. Give...

Clarity through simplicity is underrated in complex B2B workflows.

Sometimes you just need a data table, and that’s ok.

Procrastinated on creating the case study but here it is!!!

Check it out