had a feedback call once, where the founder said something every designer eventually hears, just ...had a feedback call once, where the founder said something every designer eventually hears, just ...
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Kaleab Eshetu
max
• Sep 25
had a feedback call once, where the founder said something every designer eventually hears, just in a slightly different way:
“we need this to feel like it’s in the same caliber as the companies big name VCs are backing.”
which is basically founder speak for:
“it needs to feel more trustworthy.”
your first instinct as a designer shouldn’t be
how you can make the visuals better,
it should be to answer the questions every buyer has:
“why should i believe you?”
my response on the call was:
“when someone lands on your site, they’re trying to answer 3 things:
→ have you done this before?
→ have you done it well?
→ have you done it recently for someone like me?”
I then suggested showing how many traders had signed up and how many trades had been verified.
problem: they were early. like private beta early. those numbers weren’t impressive yet.
so, instead of faking scale or hiding the lack of it, i looked for another form of evidence they already had… the brokers/ platforms there were connected to.
trust on a landing page isn’t about making the company look bigger than it is.
or
testimonials + logos + security badges sprinkled across a page
it’s showing evidence…
it’s about finding the strongest proof the company has right now and putting it close to the claim it supports.
that could be a few things…
→ customers
→ results
→ integrations
→ recognizable clients
→ years operating
→ transaction volume
→ certifications
→ case studies
→ even the specificity of the product itself
sometimes it isn’t obvious that a startup with 12 customers shouldn’t copy the proof strategy of Stripe.
and the best evidence changes depending on how mature the company actually is
vcclientstoriesconversionoptimization
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