How to Learn from Early B2B Product UsersHow to Learn from Early B2B Product Users
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Kaleab's avatar
Kaleab Eshetu
max
• 7h
i once worked with a founder who was about to start testing his product with 4–5 real industry users.
they were super early and b2b btw.
then his internal team started talking about analytics
→ what should we track? → what KPIs matter? → what should go into posthog?
i had to weigh in, “it’s too early for that” i said.
told them that at this stage (honestly at any stage) we had to do only 2 things…
1. watch what they do
→ where they stopped → what confused them → what they completely ignored
2. talk to them
→ we’ll understand the problem we’re solving better → we build rapport and trust. they tell us what’s actually bothering them
that’s it.
you don’t need more data, especially when you’re this early.
pinkkidsproduct
Post image
Post image
Post image
Post image
Kaleab's avatar
Kaleab Eshetu
max
• 7h
p.s. images not related to the project i was talking about 🧐.
[context for images] calendar design for JustLiv.
a planning and booking platform that helps parents find, schedule, and manage their kids’ activities.
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started