Kaleab Eshetu

nobody cares about your product

people care about themselves

that's why your headline should say what changes for them after they use it.

"ai-powered accounting workflow platform" tells me nothing.

"close your books in two days instead of two weeks" tells me whether to keep...

designing for early-stage startups is less about design than you’d think:

this applies to product, web, and brand design btw.

1. solve the actual problem, not the one the brief describes, because 90% of the time you don't get one

2. most founders often don't know what they need,...

> wanted to add some texture to my background. > started overlaying a texture image… wasn’t feeling it > remembered shaders exist. two prompts later… boom. 🫠

crazy times we live in 🤣

here’s how we design and build mobile apps (step by step)

- mood board/ - user flow + wire framing - first draft - iterate - final design - build

p.s. if they need brand design or a refresh, it runs in parallel with product design. makes everything 2x faster.