Designing for Early-Stage Startups: Solving the Real ProblemDesigning for Early-Stage Startups: Solving the Real Problem
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designing for early-stage startups is less about design than you’d think:
this applies to product, web, and brand design btw.
1. solve the actual problem, not the one the brief describes, because 90% of the time you don't get one
2. most founders often don't know what they need, figuring that out is the job
3. every project is a chance to create impact, i wouldn't have it any other way
4. clarity above everything else. if it's not clear it wouldn't move the needle in terms of business outcomes
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