Every brand I build starts as a messy page of sketches. On the left is where the Luxenuel Autos logo began: a lot of scribbled LN shapes and arcs I kept redrawing. On the right is the finished mark, with the road running through the center. The sketch is where I figure out what the brand should feel like, and the screen is where I polish it. That's how I work with every client. I take the time to understand your business first, so the logo looks right and actually means something. I'm Kachi, creative director at Kachiart Designs. I design logos and full brand identities for business owners, startups, churches, and CEOs. Now I'm curious: looking at the sketch and the final logo, what's the first thing you notice, the letters, the road, or the circle? And if you're starting a business or your brand needs a fresh look, send me a message here on Contra and tell me about it. Other questions you can swap in: Do you think a logo should be simple or detailed? Sketch first or straight to the computer? What's your process? Which do you like more, the rough sketch or the final logo?

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Mimie Creations: Brand Identity Mimie Creations is a sweet treats and baking brand that needed a look as warm and inviting as its products. The goal was a brand that feels playful and homemade but still looks professional enough to grow into a real business. The logo is a hand-lettered wordmark with a curved smile running through the type and a small chef's hat on top. It's friendly and easy to remember, and it tells people what the brand does before they read a word. I kept the palette simple: a rich red and a soft butter yellow. The colors feel like fresh bakes and stay bold on packaging and vehicles. To give the brand more personality, I drew a custom pattern of baking icons, including whisks, spatulas, bowls, cookies, cones, and piping bags, which works as a backdrop on packaging and merchandise. I then applied the identity to a branded tote bag and a delivery car wrap to show how it looks in real use. Deliverables: Primary logo, color palette, custom icon pattern, tote bag mockup, vehicle branding.

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Luxenuel Autos: Brand Identity Luxenuel Autos needed a brand that felt premium but still had energy, something that would look right on a dealership front and on a work van. I built the identity around a monogram that blends an "L" and "N" into one bold, angular mark. The shape reads like a road turning and a bolt of speed at the same time, and it sits inside a circular badge so it stays strong at any size. For color, I went with a deep forest green paired with a bright electric green. The dark tone gives it weight and trust, and the bright one gives it that "always moving" feel. Black and white keep everything clean and easy to read. Then I tested the mark on real touchpoints to make sure it worked outside the logo sheet: a wrapped service van, glowing storefront signage, embroidered polos and caps, business cards, ID badges, a key holder, and a car door decal. The logo also comes in solid, reversed, and embossed versions, so it holds up on light, dark, and textured surfaces. The result is a complete, ready-to-use identity that makes the business look established from day one. Deliverables: Primary logo, alternate and icon marks, color palette, brand applications, and mockups.

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Brand Identity Showcase This project is a collection of branding work I've created for businesses across different industries. Every logo, color palette, typography choice, and visual element was designed with one goal in mind: helping each brand communicate its personality and leave a lasting impression. As a brand designer, I believe great design is more than aesthetics—it's about creating an identity that people remember and trust. From modern real estate branding to fashion and lifestyle concepts, each project reflects a strategic approach tailored to the brand's audience and vision. This collection highlights my ability to build clean, timeless, and impactful visual identities that not only look good but also support business growth. If you're looking for a designer who pays attention to detail, values consistency, and creates brands with purpose, I'd love to help bring your vision to life. Thanks for stopping by—I hope you enjoy exploring my work.

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Onyekachi Progress

Brand Identity & Visual Designer with 11+ Years Experience