Luxenuel Autos: Brand Identity

Luxenuel Autos needed a brand that felt premium but still had energy, something that would look right on a dealership front and on a work van. I built the identity around a monogram that blends an "L" and "N" into one bold, angular mark. The shape reads like a road turning and a bolt of speed at the same time, and it sits inside a circular badge so it stays strong at any size.

For color, I went with a deep forest green paired with a bright electric green. The dark tone gives it weight and trust, and the bright one gives it that "always moving" feel. Black and white keep everything clean and easy to read.

Then I tested the mark on real touchpoints to make sure it worked outside the logo sheet: a wrapped service van, glowing storefront signage, embroidered polos and caps, business cards, ID badges, a key holder, and a car door decal. The logo also comes in solid, reversed, and embossed versions, so it holds up on light, dark, and textured surfaces.

The result is a complete, ready-to-use identity that makes the business look established from day one.

Deliverables: Primary logo, alternate and icon marks, color palette, brand applications, and mockups.