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Introducing the logo identity design for Golf Spirit, a golf-inspired lifestyle brand withholding the golf tradition and modern sophistication.
A self-initiated golf brand concept.
The apple green with muted denim and a small hit of metallic gold feels more country club than sportswear, which fits the lifestyle angle. Did the S mark come from the swing arc, or from the ball on the tee?
Absolutely, the identity is more centered and focused on country club. I will be dropping more on that soon. The S mark comes from the negative space formed between both mirrored marks representing two golf clubs
Two mirrored clubs carving the S out of negative space is a solid constraint, since it should hold up small on embroidery and hats too. Curious to see the country club direction.
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Every brand has a story to tell.
From logo marks to full visual systems, we design identities that hold up on screens, merch, and apps alike.
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JOTA is an Argentine field hockey brand built for players who play with personality. The founder reached out to rethink how the brand shows up beyond the stick itself.
Wow project
BRED FOR. is a fictional dog brand built on one idea: every breed was bred for a job, and the instinct never left. Collies herded sheep, poodles retrieved ducks, Yorkies hunted rats, Dalmatians ran beside fire carriages, so each product turns a breed's original work into an everyday object.
Style 01 is built from Japanese and Korean folk art found at the Cleveland Museum of Art, The Met, LACMA and the Rijksmuseum, and designs the products as soft, deadpan designer objects.
Style 02 is built from early colour autochromes and a 1914 lithographic poster from the Rijksmuseum and the Albertina, and turns every scene into a modern fashion campaign with an archival feel.
The two Styles were chained with Edit image: Style 01 products placed into Style 02 scenes, every headline rewritten in the brand's dry, deadpan voice. The strongest images were selected, upscaled and finished with a logo made in Recraft Logo Maker.
Style 01 (products): https://www.recraft.ai/styles/b8e1a6b6-ae61-49db-907d-74229530b596
Style 02 (campaign): https://www.recraft.ai/styles/7f2a89de-d69a-4fad-aa0d-ba6302c9a2f3
