Mimie Creations: Brand Identity

Mimie Creations is a sweet treats and baking brand that needed a look as warm and inviting as its products. The goal was a brand that feels playful and homemade but still looks professional enough to grow into a real business.

The logo is a hand-lettered wordmark with a curved smile running through the type and a small chef's hat on top. It's friendly and easy to remember, and it tells people what the brand does before they read a word.

I kept the palette simple: a rich red and a soft butter yellow. The colors feel like fresh bakes and stay bold on packaging and vehicles. To give the brand more personality, I drew a custom pattern of baking icons, including whisks, spatulas, bowls, cookies, cones, and piping bags, which works as a backdrop on packaging and merchandise.

I then applied the identity to a branded tote bag and a delivery car wrap to show how it looks in real use.

Deliverables: Primary logo, color palette, custom icon pattern, tote bag mockup, vehicle branding.