Created a connected digital system for Ocean Owl, combining a bespoke bilingual website, UX/UI, visual identity, hero video, first-party analytics dashboard, SEO foundations, deployment, and ongoing presentation and event materials. This engagement brings product, brand, motion, media, analytics, and client support under one lead.
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Created and continue to direct Weels, an automotive community app for iOS and Android bringing events, clubs, news, profiles, garages, competitions, and provider discovery into one product. I own the product strategy, UX/UI, AI-assisted implementation, data operations, QA, documentation, and store releases.
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Directed the ongoing creation of AQUAGOLD VIP, a custom multi-role commerce and loyalty platform connecting premium purchases, wallets, rewards, Shopify, Stripe, Apple Wallet, internal operations, and controlled releases. I own product framing, UX/UI, AI-assisted delivery, QA, deployment, documentation, and client communication.