Ocean Owl: Creating a Complete Digital Brand Experience

Whisper eF was evolving its public identity around Ocean Owl and needed a clearer way to present an advanced electric hydrofoil concept. The challenge was not simply to redesign a website. The company needed one coherent story that could work across French and English, desktop and mobile, client presentations, events and ongoing business communication.

I translated the brand guidelines, technical material and client feedback into a connected digital experience that balances premium marine imagery with the credibility expected from an emerging technology company.

What I delivered

I designed and built a bespoke bilingual website rather than adapting a generic template. The experience organizes Ocean Owl's vision, technology, vessel applications and environmental positioning into a clear journey for partners, investors and professional audiences.

I developed the visual system across the site, produced the hero video and prepared responsive media specifically for desktop and mobile. This allowed the brand to feel cinematic without sacrificing usability or loading performance.

Behind the public experience, I created the supporting digital infrastructure: localized content architecture, SEO foundations, privacy and legal pages, first-party analytics and a private dashboard that helps the team understand website activity without depending on disconnected external reports.

I also manage the operational side of delivery, including client staging, production deployment, domain redirects and release checks. The engagement extends beyond the website through presentations, event materials and other communication assets, keeping the company's digital presence consistent as its needs evolve.

AI is the implementation engine throughout the project. I remain responsible for the creative direction, product decisions, UX/UI, content structure, review, testing, releases and communication with the client.

Outcome

• One coherent Ocean Owl identity spanning website, motion, analytics and ongoing communication. • A custom French and English experience designed around a complex marine-technology story. • Responsive visual and video assets tailored to desktop and mobile rather than reused without adaptation. • A private first-party analytics system giving the client direct visibility into website activity. • Structured staging, production and redirect operations supporting reliable ongoing updates. • A flexible digital foundation that can evolve alongside the company, its product and its commercial communication.

The result is more than a website. Ocean Owl now has a connected digital system that can explain an ambitious product clearly, support different business contexts and remain consistent as the company grows.