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Joao Paulo Bastos
Creative Director & Brand Strategist
New to Contra
Joao Paulo is ready for their next project!
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Meet the “I Didn’t Change. I Revealed.” template.
A template made for glam, fashion and glow-up videos or even to present your brand like it’s taking over the world. Strong rhythm. Bold transitions. Movement. Energy.
In the first...
What happens when a brand stops being just a name and becomes a character? ✨
At Mágico de Oz, visual identity was designed not just to represent the school, but to live inside children’s imagination.
The mascots were created as narrative tools, not decoration. Each character...
Blue, neon and black. Yes, on purpose. Tech has its own visual language — glow, contrast, that powered-on feeling. With Kobalto, we didn’t try to escape the cliché, we gave it dimension. The name comes from cobalt, one of the essential elements inside modern electronics,...
CEED aims to empower 3 million black entrepreneurs in the cannabis market by 2052, through an innovative digital ecosystem. It connects innovators to strategic resources and partnerships, with a focus on transparency and growth. Its design highlights this mission, offering an...
