John Buckell

What happens when a brand leaves the screen?

That's the bit of design I'm interested in.

The spaces. The screens. The motion. The physical stuff. The moments people actually remember.

I've spent the last few years working across experiential, brand, film, motion and digital ...

The Balvenie – The Makers Project

Role: Design Director / Brand Experience Lead

For The Balvenie, craft is everything. I led the digital experience for The Balvenie Story — a storytelling platform celebrating creators who embody the same dedication to process and authenticity as...

American Express x Wimbledon – The Fan Experience Role: Design Director / Digital Experience Lead

As part of Momentum Worldwide’s partnership with American Express, I led design direction for a suite of interactive experiences at Wimbledon, crafted to bring fans closer to the...

SHiFT – Digital Transformation Platform

Role: Design Director / Product Experience Lead

SHiFT is a digital platform helping global teams rethink how they work, collaborate, and evolve. I led the product’s creative direction — shaping everything from UX architecture to design...