SHiFT is a digital platform helping global teams rethink how they work, collaborate, and evolve. I led the product’s creative direction — shaping everything from UX architecture to design...
Partnering with SAP and the Elbphilharmonie in Hamburg, I led the design of The Smart Table — an interactive installation transforming complex data into a tactile, musical experience.
For The Balvenie, craft is everything. I led the digital experience for The Balvenie Story — a storytelling platform celebrating creators who embody the same dedication to process and authenticity as...
American Express x Wimbledon – The Fan Experience
Role: Design Director / Digital Experience Lead
As part of Momentum Worldwide’s partnership with American Express, I led design direction for a suite of interactive experiences at Wimbledon, crafted to bring fans closer to the...