American Express x Wimbledon – The Fan Experience Role: Design Director / Digital Experience Lead

As part of Momentum Worldwide’s partnership with American Express, I led design direction for a suite of interactive experiences at Wimbledon, crafted to bring fans closer to the tournament.

Working with UX, motion, and dev teams, I shaped installations merging real-time data, responsive motion, and tactile interaction. From prototype to polish, the goal was joyful, brand-led experiences that felt as premium as the event itself.

The result: interactive moments that welcomed thousands daily, extending Amex’s brand through playful, human-centered design. 👉🏽 Full Case Study