Jesus Angelo Yabut
Visual Communication Designer creating visuals that sell
New to Contra
Jesus Angelo is ready for their next project!
Caffeine-free coffee holiday campaign
Project Overview
A holiday marketing material for Nummy Creations (a caffein-free coffee alternative), focused on providing a premium seasonal experience across website banners, meta reels, and email promos. The concept of the campaign is to have a warmth festive and calming visual identity while driving holiday sales and conversion during the biggest season of the year.
The Goal
The Nummy’s goal was set the holiday right with a “Habit break” campaign to announce a month full of promos! The challenge was increase seasonal sales and product visibility through premium, warm, and comforting holiday visuals.
The "Holiday calm" idea
Instead of loud holiday graphics with a bunch of coffee beans, the campaign used cozy product-focused images, warm mug imagery, festive accent, soft lighting, and highlighted the holiday box. The idea is to shy away from the typical coffee campaigns and focus on the product and it’s benefits. (I mean, who likes sugar spikes)
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