Lay's Kettle Cooked Extra - Social Media Ad Campaign

Project Overview A social media ad created to launch the new Lay's Kettle Cooked Extra — Extreme Cheddar flavor. The concept of the ad transforms the new product from "just a snack" into an everyday sandwhich essential, highlighting the chip's extra crunch and extreme cheddar flavor through engaging visual narrative

The Goal Launch the newest Lay's Kettle Cooked Extra — Extreme Cheddar flavor with a social media campaign that feels fun, appetite-inducing, and impossible to scroll past. (Basically, make people hungry in under 3 seconds 🤤)

The "Extreme" idea Who said chips only belong beside the sandwich? (Honestly, no one)

The concept was built around turning the newest chips into a full-blown sandwich ingredient to promote relatability and purchase intent in a fun and snackable way!

But honestly, this crunch belongs everywhere. 

Just Designing Decisions The exploded sandwich composition adds movement, promoting immediate stop from doomscrollers. I carefully chose warm cheddar color tones everywhere to reinforce flavor intensity and appetite appeal. Lastly, the chalk-board background and doodles helped the ad to be more playful and personalized.

✅ Strong product visibility

✅ Visual hierarchy for mobile readability

✅ Anti-doomscrolling composition

✅ Bright cheddar-focused colors

✅ High-contrast food photography

📝 Concept Development, 🎨 Art Direction,

🖼️ Visual Design, 📸 Photo Composition & Retouching