Jessica Leonel
Video Editor | Short-Form, UGC Ads & Branded Content
This edit started with a simple challenge: several different creators, different deliveries, different footage, but only one short ad to make it all feel cohesive.
The first step was finding the strongest soundbites and figuring out how they could work together as one story...
This was one of the most fun AI projects I’ve worked on lately.
For Tecnofas, we created a full clay-style animation, literally building the visual language around that handcrafted, stop-motion look, but produced with AI.
The video above is a compilation of some of the scenes we...
For Junoo, we had already received real product samples for a separate UGC production. The AI piece came in as an additional creative route: a way to explore how much further we could take the campaign without depending on another traditional shoot.
Using real product photography...
One of the challenges with this Inplac project is that the client doesn’t always have access to strong, current product photography.
I don’t see that as a limitation.
For this piece, we used AI to build highly detailed product visuals from the available references, then developed...
For this Inplac project, the starting point was pretty limited: the client had older product mockups that showed the packaging, but not much beyond that. No real marketing treatment, no lifestyle context, no visual story around the product.
So instead of simply polishing what...
