Jessica Leonel

PAID SOCIAL | Lucky Fours Watch Ad

A performance-focused video ad created for Lucky Fours, combining product footage, bold typography, music-driven pacing and detailed sound design to give the brand a more energetic and premium social presence.

The project was built around a...

BRANDED | Six Months to Speech — Founder-Led Social Content Six Months to Speech is a founder-led parenting brand created by Chelsea Juels, whose work is shaped by her own experience as a mother of twins and her professional background in school psychology and nutrition.

For...

A little look at my workflow inside Magnific for AI teaser production.

I really like building my own process instead of relying on a one-click workflow.

Usually, I start with the characters first. Then I shape a loose storyboard inspired by the book/story, selecting the scenes...

I don’t think AI is going to replace cinema.

And I don’t think it’s going to replace filmmakers, editors, actors, or other audiovisual professionals in the way people keep predicting either.

What I do think it’s doing is making certain things possible for people who simply...