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Jessica Leonel
Video Editor | Short-Form, UGC Ads & Branded Content
A horizontal editorial piece built around a conversation about creativity, AI, and why original thinking becomes even more valuable as tools make execution increasingly accessible.
The edit was designed to keep the idea at the center. I worked on structure, pacing, visual rhythm, caption design, sound, color and supporting elements to make a reflective topic feel engaging without overloading it with unnecessary effects.
The goal was to let the argument breathe while still maintaining momentum throughout the video.
Role: Video Editing, Storytelling, Pacing, Caption Design, Sound Design, Color
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This one feels like a small turning point in the visual language we’ve been building for @afterluc.
Luc has always preferred a cooler color grade, so for a long time that became part of the visual identity of his content. In this piece, we decided to go in a different direction and explore something warmer, softer and more cozy.
It’s a subtle change, but it completely shifts the mood of the video. The warmer tones made the content feel more intimate and relaxed while still keeping the clean, refined look we usually aim for.
We ended up really liking the result, so maybe we’re entering a new era. haha
I love these moments where editing becomes less about following an established formula and more about testing how far the visual identity can evolve without losing what already makes the content recognizable.
Role: Video Editing, Color Grading, Pacing, Sound Design & Visual Storytelling
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Another “get ready with me” piece for @afterluc, this time leaning more into lifestyle, personal style and everyday behavior.
The edit was built to feel natural, polished and easy to watch, with the personality of the creator carrying the piece. I focused on pacing, small gestures, outfit details and the rhythm between moments so the video feels intentional without becoming overproduced.
This kind of content works especially well for fashion and lifestyle creators because it creates a sense of closeness with the audience while still giving space for visual identity, styling and personality to come through.
For me, that balance is one of the most important parts of creator-led editing: knowing when to add something and when to simply let the person, the clothes and the moment do the work.
Role: Video Editing, Pacing, Sound Design, Color & Visual Storytelling
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This campaign for 2ndSun was shot with @afterluc at Ponte Hercílio Luz, one of the most iconic locations in Florianópolis.
For this piece, I handled both the filming and the edit, which gave me the freedom to think about the final rhythm of the video while we were still shooting. We also brought back the teleport effect as a playful transition, giving the campaign a little more personality without taking attention away from the brand and the location.
The biggest production challenge? Definitely the wind. 😅 Shooting on a bridge in Florianópolis will humble you very quickly.
Once we had the footage, I shaped the final piece through pacing, motion, sound and color, keeping the edit clean and polished while still feeling fun and natural for Luc’s content.
I really enjoy working this way because filming with the edit already in mind opens up much more room to create transitions and visual moments intentionally instead of trying to solve everything later in post.
Role: Filming, Video Editing, Motion Design, Sound Design, Color & Visual Storytelling
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