pro
Jéssica Leonel
Brand Designer & Creative Strategist
New to Contra
Jéssica is ready for their next project!
Tailors Mind is a fashion brand built around craftsmanship, quality, and a slower approach to consumption.
Working with content creator Luc Cavalheiro, I edited a series of visual assets designed to communicate the brand's philosophy through cinematic storytelling and carefully crafted pacing.
The project focused on creating content that reflected the values of slow fashion while maintaining a contemporary and premium visual aesthetic.
Deliverables included:
• Video editing
• Editorial storytelling
• Social media content adaptation
• Sound design
• Visual pacing
• Platform-ready exports
The resulting content helped translate the brand's philosophy into engaging visual narratives that resonate with modern consumers seeking quality over quantity.
1
13
Developed alongside content creator Luc Cavalheiro, this project focused on creating a storytelling-driven video for Fiber's barefoot footwear line.
Rather than relying on traditional product promotion, the content was structured around movement, personal experience, and lifestyle transformation.
The editing approach emphasized emotional connection, visual rhythm, and narrative progression, helping communicate the product's value through experience rather than direct advertising.
Scope included:
• Storytelling development
• Video editing
• Performance content structure
• Sound design
• Color treatment
• Social-first optimization
The final video combined product education with cinematic storytelling, creating content designed to engage audiences while reinforcing Fiber's brand identity.
1
19
This project was developed in collaboration with content creator Luc Cavalheiro for Use Better, a men's grooming and self-care brand.
The objective was to create an engaging product-focused video that demonstrated the benefits of the Sea Salt Spray while maintaining a premium and authentic visual style.
The edit combined product storytelling, lifestyle footage, and dynamic pacing to communicate both functionality and brand identity.
Deliverables included:
• Video editing
• Product-focused storytelling
• Social media optimization
• Motion and pacing adjustments
• Sound design
• Platform-ready exports
The final content was designed to increase product appeal while strengthening the brand's visual positioning within the men's grooming market.
1
17
Created in partnership with content creator Luc Cavalheiro, this project focused on developing a cinematic fashion film for Consolatio, a menswear brand with a refined and minimalist aesthetic.
Built around an all-black visual concept, the edit emphasized silhouette, texture, movement, and atmosphere, creating a premium visual experience aligned with the brand's positioning.
Scope included:
• Fashion film editing
• Narrative pacing
• Cinematic transitions
• Sound design
• Visual rhythm development
• Social media delivery formats
The final result balances luxury branding with modern short-form content, creating a piece that feels editorial while remaining native to social platforms.
1
26
Artyeto is a modern eyewear brand with a strong focus on aesthetics, identity, and personal style.
For this project, I collaborated with content creator Luc Cavalheiro to transform raw footage into a cinematic short-form video designed for social media and brand communication.
The editing process focused on pacing, composition, mood, and visual storytelling, creating content that elevated the product beyond functionality and positioned it as part of a broader lifestyle narrative.
Deliverables included:
• Video editing
• Social-first content adaptation
• Storytelling structure
• Sound design
• Color treatment
• Platform-ready exports
The final piece was developed to strengthen brand perception while maintaining an authentic and premium visual language.
1
33
Alamanda was developed as a botanical beauty brand inspired by natural ingredients, self-care rituals, and sensory experiences.
The visual identity was built around the symbolism of the Alamanda flower, creating a refined and elegant system capable of extending across packaging, social media, and future product lines.
Project scope included:
• Brand positioning
• Logo design
• Visual identity system
• Product packaging concepts
• Social media strategy
• Content architecture
• Iconography and visual assets
• Brand guidelines
The final result balances sophistication and warmth, creating a premium beauty brand that feels both contemporary and timeless.
1
35
Field Notes was designed as a specialty coffee brand built around stories, places, and meaningful experiences.
Rather than focusing exclusively on coffee, the brand was positioned as a companion for curious people who value culture, creativity, and intentional living.
Deliverables included:
• Brand positioning
• Logo and identity system
• Packaging concepts
• Social media art direction
• Editorial content strategy
• Typography and color palette
• Instagram visual ecosystem
The resulting identity blends documentary aesthetics, travel inspiration, and premium coffee culture into a cohesive brand experience.
1
37
ECOfem was created as a modern skincare brand rooted in conscious beauty, sustainability, and simplicity.
The challenge was to develop a visual language that communicated trust, softness, and premium positioning while differentiating the brand from generic wellness aesthetics.
The project included:
• Brand identity design
• Packaging direction
• Social media strategy
• Instagram content ecosystem
• Brand icons and visual assets
• Typography and color systems
• Content templates and highlights structure
Every visual decision was made to reinforce the brand's commitment to clean ingredients, ethical choices, and timeless beauty.
1
37
HAKER was developed as a premium craft beer brand built around the concepts of strategy, focus, reading people, and calculated risk.
Inspired by poker culture and competitive decision-making, the visual identity combines bold typography, dark premium aesthetics, and symbolic design elements to create a distinctive market position.
Scope included:
• Brand strategy
• Naming exploration
• Logo design
• Packaging design
• Product line architecture
• Visual identity system
• Brand messaging direction
• Marketing applications
The final system was designed to scale across multiple product lines while maintaining a strong and recognizable brand presence.
1
40
Westward Pilates was created as a premium wellness brand focused on intentional movement, balance, and modern luxury.
The project included the development of a complete visual identity system, covering logo design, typography, color palette, brand applications, social media direction, and content architecture.
The goal was to create a brand experience that felt calm, elevated, and editorial while remaining highly functional across digital platforms.
Deliverables included:
• Brand strategy and positioning
• Logo system and brand marks
• Visual identity guidelines
• Color and typography systems
• Instagram content direction
• Social media templates
• Art direction and brand moodboards
The result is a cohesive brand ecosystem designed to support long-term growth across social media, website, and customer touchpoints.
1
41
UGC-style video editing project developed for Nordweg, a premium leather goods brand known for combining craftsmanship, functionality and timeless design.
I was responsible for editing and structuring the content to create a clean, modern and engaging visual narrative aligned with the brand's premium positioning.
The project focused on transforming raw footage into platform-native content optimized for social media, balancing storytelling, product presentation and audience engagement while maintaining Nordweg's sophisticated visual identity.
1
50
Free Fall is an AI-assisted motion design project created for Fiber, a brand with which I have collaborated on multiple content and UGC productions.
For this project, I was responsible for the video editing, motion design direction and integration of AI-generated visuals into a cohesive branded narrative.
The objective was to create a visually striking piece that combined cinematic movement, modern aesthetics and product storytelling while maintaining consistency with the brand's identity and communication style.
The final result blended AI-generated assets with professional editing techniques to create a unique and engaging visual experience.
1
35
Fluxo is a marketing and technology brand designed to connect business growth, performance and operational efficiency through a modern digital experience.
The project involved the creation of a complete visual identity system, including logo design, typography, color palette, UI direction and brand applications across digital products and marketing materials.
The visual language was developed to communicate innovation, trust and scalability while maintaining a clean and contemporary aesthetic suitable for both technology and marketing environments.
1
38
Do Lado do Coração is a content platform created as an extension of a published book focused on heart health, patient support and human connection.
The project involved the development of a complete visual identity system, transforming the book's message into a recognizable and scalable brand capable of supporting live events, educational content and community engagement.
The visual language was designed to balance trust, warmth and accessibility, helping patients and families connect with reliable information while creating a consistent experience across digital and communication channels.
1
41
Visual identity system developed for GAPA Florianópolis, a non-profit organization dedicated to HIV prevention, awareness and human rights advocacy.
The project included the redesign and consolidation of the organization's visual communication, as well as the creation of the visual identity for Aquilombar, an initiative focused on health, diversity, inclusion and community engagement.
Deliverables included brand identity development, visual guidelines, campaign materials, social media assets and communication pieces designed to strengthen recognition and accessibility across different audiences.
1
32
Complete visual identity, illustration and promotional campaign for the short film "Criando Pontes", including key art, posters, social media assets and motion design.
1
33