I created this eyewear campaign concept as a small exercise in product-focused AI art direction.

I started by looking at the brand’s visual language and choosing one frame I thought could carry the concept. From there, I built the imagery around the product itself, testing different angles, poses, compositions and lighting until the glasses felt naturally integrated into the scene.

The stills were created with Seedream 5.5.

For the motion piece, I wanted something simple but intentional, so I developed it as a seamless loop. The goal was to keep the movement subtle and natural enough to feel good in-feed without distracting from the product.

The video was animated with Kling 2.5 and finished in post around the rhythm of an instrumental version of “One of Your Girls” by Troye Sivan.