For PureSnug, I created a UGC-style paid social ad built around one of the most important parts of performance creative: the opening hook.

Instead of delivering a single edit, I developed one main version plus two alternative opening hooks, keeping the core story consistent while changing the first few seconds for testing.

The goal was to keep the ad warm, relatable and natural to social, while still giving the brand multiple creative entry points to test.

My role included video editing, pacing, captions, sound design, visual polish and hook variation development.

Deliverables: 1 main 9:16 video ad 2 alternative opening hooks Paid social ready exports

Role: Video Editor / Paid Social Creative