Jackson Tate

Does an AI brand still need to look like an AI brand?

Lupr helps small and growing businesses adopt AI without the complexity, so the identity needed to do the same.

We built a clean, approachable system around movement, connection and continuous improvement, without leaning on...

Premium doesn’t have to mean boring.

Monsieur started with a clear ambition: build a grooming brand that felt elevated and confident, without slipping into the usual world of black packaging, old-school barbershops and overly masculine clichés.

So we built the identity around a...

A brand built to bring the spark.

Moody, playful, a little seductive and deliberately different from everything else on shelf.

Here is a look at the full brand development for Smooch, an aphrodisiac soda made for lovers.

Check it out

I built the Smooch brand from the ground up, strategy, identity, wordmark, colour world. The can was the last piece, the moment it finally became something real.

The brief: a packaging system that scales. One hero flavour today, a full range tomorrow, no rebuild required.

First...