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Premium doesn’t have to mean boring.
Monsieur started with a clear ambition: build a grooming brand that felt elevated and confident, without slipping into the usual world of black packaging, old-school barbershops and overly masculine clichés.
So we built the identity around a different kind of luxury. Refined, warm and full of personality.
A brand that can sell grooming products today, but has enough range to grow into something much bigger tomorrow.
Do you think premium brands are finally moving away from the idea that luxury has to feel serious?
Full Monsieur case study now live 👇
Thank you! Glad you like it.
The serif wordmark over the warm tones feels calm and confident. I'd say yes, grooming is moving away from the dark and heavy look.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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In many ways, society is shifting the meaning of luxury. We’re gradually moving toward the idea that luxury is less about how others perceive us and more about how we experience life, what we choose for ourselves and how we express who we are.
Have you noticed this shift in other industries too?
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wonderful branding for hair extension brand.
pure eye candy 😍
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