Mac Louis

Repleo Hydration: a brand identity built on the shape of salt.

The hexagon evokes the crystalline form of sodium chloride, the hero ingredient. Premium enough for a CrossFit gym, approachable enough for a daily habit.

Whereas the stick packs are in production ahead of launch, check out the identity case study: Full Case Study

This is the direction we didn't go with for Bazzcards, the NFC and IoT company. Like I always do, I gave the client options instead of one direction to approve. This was the one I was quietly rooting for. They went another way. I'll be rolling out the approved soon.

A microfinance company wanted a revamp of their logo. Now, I won't disclose their name, mainly because after starting, they went silent on the project. But the glimpse of a new era was to be rooted in trust, security and reliability when it came to partnering with small...

The pillar icons in the Repleo Hydration Identity;

No Sugar, Daily Use, No GMO, Natural Ingredients, Danish Quality.

#branding #hydration #motiondesign