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Repleo Hydration: a brand identity built on the shape of salt.
The hexagon evokes the crystalline form of sodium chloride, the hero ingredient. Premium enough for a CrossFit gym, approachable enough for a daily habit.
Whereas the stick packs are in production ahead of launch, check out the identity case study:
Full Case Study
salt crystal hexagon feels right for this. are the stick pack layouts locked yet
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Product first or brand first? 🤔
We're cutting the promo reel for our case study and can't agree on its start. ✨
Which product ad opening would make you stay past the first 3 seconds?
Vote and tell why! 👇
Product DesignSoftware DevelopmentAdobe After EffectsCinema 4DFigmaBrand DesigncreativeaiworkflowUX Design
15 voted
25%
46 voted
75%
61 votes
Closed
I think both is important, but good product first.
Like the word mark
