A microfinance company wanted a revamp of their logo. Now, I won't disclose their name, mainly because after starting, they went silent on the project. But the glimpse of a new era was to be rooted in trust, security and reliability when it came to partnering with small businesses. The logo mark taps just into that. A shield that provides security in managing the various aspects of microfinance, easily accessible for business owners looking to expand and grow. The employment of the blues brings the focus onto a trusted partner for your (small) business. PS: Never call your business a "small business."