One thing I always do before committing to a final direction is explore at least two distinctly different approaches. Not variations of the same idea — genuinely different visual languages.
The brief: Design a financial dashboard that gives business owners a clear, real-time view of their money balance, income, expenses, profit, cash flow, and invoices without cognitive overload.
The brief: Design a landing page hero for a business finance platform that feels different from every other fintech on the market trustworthy, but not stiff.
My thinking: I didn't want to open with abstract shapes or stock photography of...