Igwe Ugochukwu
Mobile & Web App Designer - Figma & Framer Expert
Designed a finance platform landing page built to make complex business finances feel simple and clear.
Clean visuals, clear structure, and a product-first experience.
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Project: Bliss — Bakery & Catering Website
The brief: Design a website for a Nigerian bakery and catering business that makes visitors feel something warm and hungry before they read a single word and converts that feeling into orders and event bookings.
The thinking: Most food business websites make the same mistake they lead with information instead of emotion. They say "order cakes online" when they should be making you feel the joy of the occasion the cake is for. Bliss isn't just selling baked goods. They're selling moments birthdays, weddings, celebrations, family gatherings. The design had to reflect that.
Key decisions:
Headline: "Baking Joy Into Every Moment" sells the feeling before the product. Every visitor knows what this business is about in under two seconds.
Photography: Real event photography placed immediately below the fold. For a food and catering business, authenticity builds trust faster than any copy. Real events, real food, real people enjoying it.
Dual CTA: "Start Your Order" and "Book for an Event" sit side by side because Bliss serves two distinct customer types — retail buyers and event clients. Both need to feel seen immediately without having to navigate anywhere.
Colour palette: Warm pink — soft, inviting, appetite-stimulating without being overwhelming. Feels like walking into a bakery.
Signature Picks section: Product listings below the fold with circular photography, clean typography and pricing in Naira — familiar, local, trustworthy.
Tools: Figma
Deliverable: Full website design hero, signature products, event catering sections
Available for food business, SME and e-commerce website projects. Message me to discuss yours.
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Project: MealPlan — Full Website Design + Framer Development
The brief: Design and build a complete marketing website for a Nigerian meal planning app one that converts visitors into app downloads and feels genuinely made for its African audience.
The process: I handled this project end to end. Figma for the full design system, Framer for the build. No handoff between designer and developer because I am both.
This matters more than most clients realise. When the person who designed the site is also the person building it, nothing gets lost. Every interaction is exactly as intended. Every spacing decision survives from design to production. The animation you approved in the prototype is the animation on the live site.
What was built:
→ Fully responsive landing page desktop, tablet and mobile
→ Scroll-triggered animations built natively in Framer
→ App store download CTAs integrated into multiple sections
→ Testimonials section with real Nigerian user voices
→ How It Works section with step-by-step visual flow
→ Full CTA section with dual download buttons
The result: A production-ready website that looks exactly as designed, loads fast, and speaks directly to its Nigerian audience from the first headline.
Tools: Figma + Framer
Deliverable: Live, published website
If you need a website designed and built by the same person — with zero gap between the design and what actually launches that's exactly what I do.
Book a free call: https://calendly.com/igweugochukwu692/30min
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Project: MealPlan — Full Landing Page Design
The brief: Design a complete landing page for a Nigerian meal planning app that converts visitors into app downloads built specifically for the African market.
The thinking: Most food apps are designed with a Western audience in mind. The photography is generic, the copy is corporate, and the whole thing feels like it could belong to any product anywhere. For MealPlan to work in Nigeria, it needed to feel like it was designed by someone who actually understands Nigerian food culture because that's exactly who the users are.
Every section was built around that idea:
Hero: "Plan Your Meals, Chop Beta Food" the headline speaks directly in the user's voice. Not aspirational marketing language. Real talk.
Features: Each feature was written around a real Nigerian pain point forgetting to buy crayfish, wasting food because there was no plan, spending too much at the market. Specific beats generic every time.
How It Works: Three steps kept deliberately simple Set Up, Get Your List, Cook & Enjoy. Because the product promise is ease, the process explanation had to be easy too.
Testimonials: Nigerian names, Nigerian problems solved, Nigerian outcomes. Representation in your own product builds instant trust with your audience.
Tools: Figma
Deliverable: Full landing page hero, features, how it works, testimonials, CTA sections
Available for landing page and consumer product projects. Send me a message to discuss yours.
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