One thing I always do before committing to a final direction is explore at least two distinctly different approaches. Not variations of the same idea — genuinely different visual languages.
The brief: Design a landing page hero for a business finance platform that feels different from every other fintech on the market trustworthy, but not stiff.
My thinking: I didn't want to open with abstract shapes or stock photography of...
One of the most underestimated screens in any SaaS product is the integrations page. Users land here when they're ready to commit, they want to connect their tools and trust the platform with their data. Get this screen wrong and they bounce....
The brief: Design a financial dashboard that gives business owners a clear, real-time view of their money balance, income, expenses, profit, cash flow, and invoices without cognitive overload.