Ibrahim Fahd
Business Intelligence Architect & Analytics Consultant
Meet Lama, a virtual business intelligence employee designed to do more than read numbers. She understands the context behind your business.
Every morning, Lama presents the latest business position and what needs attention. Ask about sales, margins, collections, customers, or...
How many alerts on your mobile have you ignored today?
Out of the tens or hundreds of notifications, emails, and messages we receive every day, only a few really matter.
The same logic applies to business, as many software systems were designed around the idea that if we keep...
AI Analysis for Your Business
I built an automated executive reporting workflow that turns business data into a branded monthly PDF briefing with trusted KPIs, AI-assisted business analysis, and automatic delivery.
The workflow connects business data, prepares KPI logic, generates...
After 17 years in Business Intelligence, I have realized that dashboards fail for the exact same reason most stories fail.
They show events, but they do not build understanding.
A dashboard can have complex calculations, advanced logic, and a perfect color palette. But if it lacks...
I’d like to share a recent e-commerce analytics case study I worked on.
The project focuses on how data can move beyond dashboards and become a clear business story, from understanding the problem to identifying friction, estimating revenue leakage, and presenting executive-ready...
