Ibrahim Fahd
Business Intelligence Architect & Analytics Consultant
New to Contra
Ibrahim is ready for their next project!
I built Lama around a simple question:
What if business intelligence behaved like a sharp, always-available employee instead of a collection of disconnected reports?
Lama brings morning briefings, context-aware conversations, governed dashboards, visual analysis, and executive reporting into one responsive experience.
She understands the metric, period, region, and grouping behind a question. She remembers the context when users follow up and returns decision-ready evidence as text, tables, charts, dashboards, or shareable reports.
The goal is simple: reduce repetitive reporting work and give decision-makers more time to stay focused on the business.
I designed the product, interaction model, responsive experience, reporting workflow, and technical architecture from end to end.
Lama is now available on my Contra profile as an AI BI discovery and implementation blueprint.
I would love to hear from BI professionals, product designers, founders, and business leaders. Where would a virtual BI employee create the most value in your organization?
#BusinessIntelligence #ArtificialIntelligence #ProductDesign
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AI Analysis for Your Business
I built an automated executive reporting workflow that turns business data into a branded monthly PDF briefing with trusted KPIs, AI-assisted business analysis, and automatic delivery.
The workflow connects business data, prepares KPI logic, generates executive commentary, renders a corporate PDF report, and delivers it by email. The goal is to help companies reduce manual reporting work and give decision-makers a clear monthly view of performance, risks, opportunities, and recommended actions.
This project shows how AI can be connected to existing business data in a practical and controlled way. The numbers come from trusted reporting logic, while AI helps explain what changed, what matters, and what action should come next.
Best for businesses that already have data but want a cleaner, faster, and more consistent way to communicate insights.
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I built this e-commerce analytics case to demonstrate how data can move beyond dashboard reporting into business diagnosis and executive decision support.
The workflow covers the full analytical process:
• data acquisition and preparation
• data modeling and KPI design
• exploratory analysis
• mobile vs desktop conversion diagnosis
• cross-device recovery analysis
• revenue leakage estimation
• Tableau visualization
• executive PowerPoint storytelling
The goal was to show how analytics can identify friction, quantify business impact, and translate findings into clear recommendations.
Tools used: Python, SQL, Tableau, and PowerPoint.
Turning data into insight, and insight into business action.
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A modern Income Statement dashboard built to transform traditional financial reporting into an interactive decision-making tool.
The dashboard combines KPI cards, trend analysis, net income bridge visualization, product line performance, operating expense breakdown, and financial health indicators in one clean executive view. The goal was to make the P&L easier to read, easier to discuss, and much more useful than static spreadsheets or exported statements.
This project reflects my approach to BI: combining financial logic, clear storytelling, and professional dashboard design.
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Sales Performance Dashboard with Multi-Dimensional Analysis
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This project shows how Excel, SSRS, and interactive dashboards can work together in one connected financial reporting solution. Excel supports modeling and planning, SSRS delivers structured and printable financial reports, and dashboards provide fast, visual performance analysis. Together, they create a stronger finance environment built on one trusted data source.
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Real-Time Sales & Cash Insights for Multi-Branch Stores
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