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I built this e-commerce analytics case to demonstrate how data can move beyond dashboard reporting into business diagnosis and executive decision support.
The workflow covers the full analytical process:
• data acquisition and preparation
• data modeling and KPI design
• exploratory analysis
• mobile vs desktop conversion diagnosis
• cross-device recovery analysis
• revenue leakage estimation
• Tableau visualization
• executive PowerPoint storytelling
The goal was to show how analytics can identify friction, quantify business impact, and translate findings into clear recommendations.
Tools used: Python, SQL, Tableau, and PowerPoint.
Turning data into insight, and insight into business action.
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One of my earlier projects was creating an explainer video for MerchantSpring, showing how agencies can consolidate e-commerce analytics, reporting, and AI-driven insights onto a single platform.
Have a product launch coming up? Feel free to DM me.
nice pacing on this one
Fold & Brew — Modern Brand Identity & Logo Design
Fold & Brew is a modern laundry & café concept that brings together two everyday experiences — fresh folds and fresh brews.
For the brand identity, I created a distinctive logo that combines a clothes hanger with a coffee cup/swirl, creating a simple visual connection between laundry and coffee.
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Thinking about moving from Excel or Google Sheets to a CRM? Don’t migrate the problems with the data.
Before choosing or configuring a CRM, I usually check five things:
• Does every active lead have a clear owner?
• Is there always a defined next action?
• Are follow-up dates consistently tracked?
• Are lead statuses clear and used consistently?
• Could another team member understand the spreadsheet without asking for help?
If several answers are “no”, the problem may not be the CRM yet — it may be the workflow behind it.
A CRM works much better when the sales process is clear before migration starts. I created a free CRM Readiness Self-Check for small teams that want to identify these gaps before investing more time or money in a CRM.
If you’re currently working from spreadsheets and considering a CRM, comment “CHECK” or send me a message and I’ll send it to you.
#CRM #CRMReadiness #SalesOperations #RevOps #WorkflowOptimization #GoogleSheets #Excel #BusinessProcess
