Transform E-Commerce Insights Into Action with Analytics Case StudyTransform E-Commerce Insights Into Action with Analytics Case Study
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I built this e-commerce analytics case to demonstrate how data can move beyond dashboard reporting into business diagnosis and executive decision support.
The workflow covers the full analytical process:
• data acquisition and preparation • data modeling and KPI design • exploratory analysis • mobile vs desktop conversion diagnosis • cross-device recovery analysis • revenue leakage estimation • Tableau visualization • executive PowerPoint storytelling
The goal was to show how analytics can identify friction, quantify business impact, and translate findings into clear recommendations.
Tools used: Python, SQL, Tableau, and PowerPoint.
Turning data into insight, and insight into business action.
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