They used to sell staples. Now they sell strategy. So I built their logo out of a pallet.
Brand identity for TX Staple Co. An identity that carries the inheritance without romanticizing it. Every element is load-bearing. Nothing is decorative.
TX Staple Co. started as a Houston fastening supplier. Today it designs the frameworks and integration layers that creative agencies and media companies grow on. We built the strategy and identity for that second chapter.
Logomark for TX Staple Co. A strategic product-infrastructure lab with roots in a Houston fastening-supply business.
The mark is derived from from the geometry of a loading pallet with the initials built into the slats. Foundation and name in one shape.
Rebranding for TX Staple Co, a strategic product-infrastructure lab with roots in a Houston fastening-supply business.
The client needed an identity that carries that inheritance without romanticizing it. The logomark is derived from the geometry of a loading pallet, with the TX...
