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Rebranding for TX Staple Co, a strategic product-infrastructure lab with roots in a Houston fastening-supply business.
The client needed an identity that carries that inheritance without romanticizing it. The logomark is derived from the geometry of a loading pallet, with the TX monogram built into its frame. Every element is load-bearing. Nothing is decorative.
Creative. Media. Architecture.
Amazing !!
"Without romanticizing it" is the hard part of an inheritance brief - industrial heritage tends to drift into either nostalgia or sterile tech, and deriving the mark from pallet geometry keeps it literal enough to dodge both. Going navy instead of a heritage red or worn-metal...
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A few logo directions I designed for The Candid Crow.
I’m sharing four different concepts, each with its own personality and approach to the brand.
Curious which one stands out most to you.
If you had to choose just one, are you going with 1, 2, 3, or 4?
4 for me, that wide script lockup with the hat illustration feels the most editorial, almost like a magazine masthead. 2 and 3 read more like a badge for a barbershop or a whiskey label. What's the client actually leaning toward so far?
✨ New here on Contra — and it happens to be my birthday! 🎂
I thought there was no better day to introduce myself.
Hi Contra Family👋 I’m a Logo & Branding Designer, Graphic Designer, and Web/UI Designer with years of experience helping businesses turn ideas into brands that look professional, memorable, and ready to grow.
Over the years, I’ve worked on everything from:
🎨 Logo & Brand Identity
📦 Packaging & Product Design
📱 Social Media & Marketing Graphics
💻 Website & UI/UX Design
🖥️ WordPress Websites
✨ AI-powered Visual Content
I’ve had the opportunity to work with 500+ happy clients, collaborate with teams, manage projects, and help businesses bring their ideas from a rough concept to a polished final product.
But today, I’m not here to talk too much about work.
Today is also a little personal. ❤️
I’m celebrating another year of life, growth, lessons, and new beginnings — and joining Contra feels like part of that new chapter.
So, hello all! 👋
If you’re a designer, founder, creative, marketer, or business owner, I’d love to connect.
Tell me what you do in the comments; let’s get to know each other. 🤝
And if you’re celebrating something today too, let me know! 🎉
You’re welcome here, Moona
Nice to meet you
Match-Up Branding - into your matcha moment ☁️🍵 full identity + motion project below
