What makes a candy brand recognizable across every pack?

For Puffy Bites, I built the identity around rounded lettering, expressive symbols, and a palette of burgundy, purple, yellow, and cream.

The same visual language carries through pouch packaging, smaller wrappers, campaign imagery, and an animated brand showcase.

One design decision that ties it together: the packaging color changes, while the logo placement, product descriptor, and supporting graphics maintain a consistent structure.

I handled the full client project, from logo and visual identity to packaging and campaign applications.

Which colorway would catch your eye first—purple, burgundy, or yellow?

Explore the full Puffy Bites case study. If you’re developing a candy or snack brand, I’m available for branding and packaging projects.

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JOTA is an Argentine field hockey brand built for players who play with personality. The founder reached out to rethink how the brand shows up beyond the stick itself.

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