Hugo Ofoegbu

Last month I audited a legal SaaS homepage as part of a speculative pitch. Strong product - case management, client intake, SEO, staffing, web development, lead generation.

But a first-time visitor saw three product names with zero descriptions. Six services weren't on the page...

Most clients have never received a proper UX audit before.

So the first thing I do is set expectations, not about design, but about what they're going to read.

Here's the structure I used for a recent legal software audit:

The one core observation (structural, not cosmetic)

Why...

Good design is not about adding features. It’s about removing friction.

Every extra step, unclear label, or confusing interaction is a tax on the user’s time and attention. Users don’t experience your product in wireframes—they experience it in moments of frustration, delight,...

Research is not optional in productdesign, it is the foundation.

Every successful product starts with a deep understanding of the people it is built for. Without research, we are only designing based on assumptions.

User personas help us clearly define who we are designing for...