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The brief for Pride Bakery was simple: design an app. No existing product. Build from scratch.
The temptation with a food app is to start with the menu. Make it visual. Make it appetising. Make it beautiful.
I started somewhere else.
I started with the moment a new customer opens the app for the first time and asks themselves: should I trust this place with my money?
Because that moment — that 3-second gut check — decides everything else.
So before any screen was designed, I mapped what trust looks like in a bakery experience. Real photography over illustrations. Visible reviews near the top, not buried. Order tracking that feels reassuring, not vague. A checkout flow with zero surprises.
The business goal was conversions. But conversions live downstream of trust.
Get trust right. The rest follows.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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A warm, playful bakery logo combining a cute illustration with soft, artisanal typography.
A good food food brand doesn't just make you hungry.
It makes you act.
Mid-scroll.
No plan.
No intention.
And suddenly you want it.
That's not luck.
That's intentional brand design.
This was a 50% discount graphic for a chicken burger brand.
But the focus was never just how it looks.
It was how it feels.
Hungry.
A little urgent.
Easy to decide.
Bold font type to stop the scroll.
Rich imagery to trigger craving.
The offer placed exactly where the eye naturally lands.
Nothing random. Everything international.
That's the difference between good design and clear design.
Good visuals get attention.
Clear visuals drive action.
If your designs look good
but aren’t converting…
It’s not just design.
It’s clarity.
I help brands fix that through UX design, UI design, and brand strategy.
If you need that,
Send me a DM
Worked on the landing page design for Chak Now, a modern Indian snack brand by Anand.
The focus was to create a flavor-first experience using bold food textures, strong color sections, and clean typography to make the product instantly appealing.
Also explored sections around distribution, regional presence, and brand legacy to build both appetite and trust across the page.
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