Hidayat Ullah
Amazon PPC Expert | ACOS & TACOS | Bid Optimization & Audits
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Every Monday morning, I do the same 20-minute thing for my Amazon ad accounts. ☕
Early in my PPC journey, I thought great results came from big changes. New campaigns, new structures, constant tweaking.
What I've learned is that the accounts that improve most are usually the ones...
ACOS looks great. Is your business actually growing?
A seller told me their ACOS dropped to 18% and they were thrilled. But total sales were flat.
ACOS only measures ad-attributed sales. It can't tell you whether ads are helping the whole business.
That's why I track TACOS too:
ACOS...
Is Your Amazon PPC Wasting Money? Check Your Campaign Structure First. 🎯
One Issue I Look For During PPC Audits Is Poor Match-Type Organization.
When Broad, Phrase, And Exact Keywords Aren't Structured Properly, It Can Become Harder To Analyze Performance And Control Bids.
Here’s...
📊 Account Audit Result: £137K in Sales Over 19 Days — Here's the Breakdown
When a client comes to me with an underperforming or messy PPC account, the first thing I do isn't touch a single bid — it's audit the whole account first.
Here's a real snapshot from a recent account-wide...
Scaled Ad Sales from $29.7K to $38.6K in One Month — While Improving Efficiency
Managed a full-funnel Amazon PPC account across Sponsored Products, Brands, and Display. In a single month-over-month period, I grew ad-attributed sales by 30% ($29,744 → $38,689) while lowering ACOS...
