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š Account Audit Result: Ā£137K in Sales Over 19 Days ā Here's the Breakdown
When a client comes to me with an underperforming or messy PPC account, the first thing I do isn't touch a single bid ā it's audit the whole account first.
Here's a real snapshot from a recent account-wide audit: 6,279 orders, Ā£137,501.56 in sales, across a 19-day window.
What the audit actually involved:
ā Pulled every campaign's Search Term Report to find wasted spend and irrelevant clicks
ā Checked for keyword overlap between Auto and Manual campaigns (a common hidden budget leak)
ā Broke down ACOS and TACoS by campaign to see which ones were actually profitable
An audit isn't about one dramatic fix. It's about finding the 5-6 small leaks that are quietly costing real money every single day ā then giving a clear plan to patch them.
If you've never had your account properly audited, there's a good chance money is leaking somewhere.
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Lately I get a lot of requests for product audits (in terms of UX/UI and sometimes even with suggestions for CX!!). Most of them are new products built fast, often with AI
I just finished 1 for a train booking site: 2 reports, mobile and desktop, 54 findings. Every finding has a number, a screenshot with the problem marked, why it matters to the customer, the exact fix and a priority
The format is the point - > you can hand it to your developer or straight to Claude and it can apply the fixes one by one
If you're about to launch something new and want a designer's eyes on it first, send me a message š
Btw, how often do you audit your product? I think it should happen before every launch and in the process with received data
Strong brands always pass the first-glance test.
In the first 30 seconds of landing on your website or profile, visitors have already decided if you are worth their time. The biggest conversion opportunities usually show up right away.
Here is what to check in a 30-second brand audit:
ā¢ Clarity: Is it immediately obvious what you do and offer?
ā¢ Consistency: Do your visuals, tone, and messaging match across every touchpoint?
ā¢ Hierarchy: Is your most important value proposition easy to spot without scrolling?
ā¢ Trust: Does your design look credible, polished, and established?
ā¢ Relevance: Does the visual direction speak directly to the audience you want to attract?
If your brand falls short on even two of these, you are leaving leads on the table.
Most small Instagram pages don't have a content problem. They have a retention problem. I audit pages the same way I audit websites: I watch the first 3 seconds like a stranger would. On the anime edits page I run, the fix was never 'post more'. It was: biggest moment in the first 2 seconds, a new beat every 2ā3 seconds, a clean 15ā18 second cut, and one reason to send it to a friend. Same clips, same page ā the watch-through changed. That's what an Instagram audit finds: the 3ā4 fixes standing between your content and the audience it's already good enough for. Want one for your page? DM me.
