A self-directed social media concept created to show how I’d approach content for a brow/beauty brand that wants to stand out from the typical polished before-and-after feed.
I built the idea around early-2000s digicam culture — turning the brows into something that feels caught...
A self-directed Instagram concept for a fictional gaming brand, created to show how I’d build a feed that feels like an actual gaming account — not a grid of repetitive branded templates. I wanted the content to feel chaotic, funny and familiar to people who actually play games,...
A real example of organic social content I created and managed, generating 61,934 impressions, 5,774 engagements and 3,163 profile visits from a single post.
This is the kind of performance I aim for through strong hooks, audience-aware content and posts designed to make people...