A self-directed social media concept created to show how I’d approach content for a brow/beauty b...A self-directed social media concept created to show how I’d approach content for a brow/beauty b...
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Socially Briefed
• Aug 9
A self-directed social media concept created to show how I’d approach content for a brow/beauty brand that wants to stand out from the typical polished before-and-after feed.
I built the idea around early-2000s digicam culture — turning the brows into something that feels caught in the moment rather than staged for an ad. The concept includes creative direction, content angles, hooks, caption ideas and recurring content pillars designed to give the brand an actual personality.
The goal: make the service feel desirable without creating the same content every other brow account is posting.
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