Socially Briefed
Social Media Manager | Content, Strategy & Creative Ideas
New to Contra
Socially is building their profile!
social media manager for nail brand, concept ideas
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A self-directed Instagram concept for a fictional gaming brand, created to show how I’d build a feed that feels like an actual gaming account — not a grid of repetitive branded templates. I wanted the content to feel chaotic, funny and familiar to people who actually play games, while still giving the page a recognisable visual identity. The feed mixes gameplay moments, relatable humour, memes, Reel concepts, community-led posts and lifestyle content so there’s variety without the account feeling random.he aim was to create something people would follow for the content itself — not just because they already know the brand.
Concept, content direction and strategy by Socially Briefed. Visuals shown are concept mock-ups.
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A real example of organic social content I created and managed, generating 61,934 impressions, 5,774 engagements and 3,163 profile visits from a single post.
This is the kind of performance I aim for through strong hooks, audience-aware content and posts designed to make people stop, engage and explore the account, not just scroll past.
Account details have been removed for privacy.
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A self-directed social media concept created to show how I’d approach content for a brow/beauty brand that wants to stand out from the typical polished before-and-after feed.
I built the idea around early-2000s digicam culture — turning the brows into something that feels caught in the moment rather than staged for an ad. The concept includes creative direction, content angles, hooks, caption ideas and recurring content pillars designed to give the brand an actual personality.
The goal: make the service feel desirable without creating the same content every other brow account is posting.
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