A self-directed Instagram concept for a fictional gaming brand, created to show how I’d build a feed that feels like an actual gaming account — not a grid of repetitive branded templates. I wanted the content to feel chaotic, funny and familiar to people who actually play games, while still giving the page a recognisable visual identity. The feed mixes gameplay moments, relatable humour, memes, Reel concepts, community-led posts and lifestyle content so there’s variety without the account feeling random.he aim was to create something people would follow for the content itself — not just because they already know the brand.

Concept, content direction and strategy by Socially Briefed. Visuals shown are concept mock-ups.