Hamza Ashraf's Work | ContraWork by Hamza AshrafHamza Ashraf
Brand, Product & Motion Systems for Funded Startups
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CultureLancer — Two-Sided Hiring Platform, Built From Zero Two Sides, One Platform.
Structure first, then the system.
An eleven-second walkthrough of how CultureLancer got built: FigJam structure before a single pixel, one component system, then the two-sided product it produced, job seekers on one side, employers on the other. WACA — Interactive & Print Tournament Guide, Built in a Week One System, Two Formats.
64 pages, one week, no second draft.
A quick look at the WACA tournament guide: one repeatable page system built in a week, then reflowed into a matching A5 print edition, digital and print reading as the same product.